This commercial was a blast to produce. This commercial was produced to coincide with the 30th anniversary of Indiand Physical Therapy. The client wanted to tell the stories of people from all walks of life and how they benefit form Indiana Physical Therapy. They also wanted to show the “Evolution of Healing” depicted in their logo. The spot was shot over a week long period in four locations. I felt it right to shoot the spot in slow motion and add motion to the shots using the Ronin gimbal. The shoot of the runner was taken from a camera mounted in a moving vehicle.
This commercial was produced in July, 2018