StrataFlo is a company located in Fort Wayne, Indiana that manufactures Check valves and Foot valves.
This 2.30 video gives a quick education on both the valves and the company’s philosophy.
This video takes on the challenge of making a product that isn’t necessarily exciting look interesting on screen; it also tells the product and company story.
A special challenge in making this video was taking the “glamour shots” of the valves. StrataFlo had artwork and photography of the valves that it was using in its print work. I had to recreate the look of the existing artwork for brand consistency across the different media.
Produced for Patterson Riegel Advertising.
Produced in February 2014